Today, we introduce a new online platform that will transform the way the company engages with all its stakeholders. This represents the first step in an ambitious digital strategy to create an entirely new, industry-leading initiative to deliver personalized interaction that’s both data-driven and customer-focused.
The new technology implemented in ROCKWOOL’s digital platform will leverage:
- Advanced site personalisation – to ensure a fully customised experience for all users
- Intelligent search – to support stakeholders in finding the right information at the right time
- Chatbot technology – to assist all our users and guide them through the ROCKWOOL digital universe