ROCKWOOL launches new online platform

First major step in digital strategy to revolutionise customer engagement.

New website mockup

The new ROCKWOOL Group website

Today, we introduce a new online platform that will transform the way the company engages with all its stakeholders.  This represents the first step in an ambitious digital strategy to create an entirely new, industry-leading initiative to deliver personalized interaction that’s both data-driven and customer-focused.

The new technology implemented in ROCKWOOL’s digital platform will leverage:
  • Advanced site personalisation – to ensure a fully customised experience for all users
  • Intelligent search – to support stakeholders in finding the right information at the right time
  • Chatbot technology – to assist all our users and guide them through the ROCKWOOL digital universe

For further information


Alessandro Bracco

Head of Group Marketing & Branding, Denmark -

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Discover the secrets of modern living.

Dive into our take on some of the major challenges we are facing today – urbanization, health and well-being, resource scarcity, and climate change.


Why stone wool

The 7 strengths of stone

We have been able to break down the natural power of stone into 7 strengths that are inherent in the versatile properties of stone wool. These are seven reasons why we believe the world’s most abundant resource can be engineered to create uniquely useful and exciting solutions.


About us

We are committed to enriching the lives of everyone who comes into contact with our solutions

Our ambition is to empowering everyone to rise to the development challenges of modern living. By using stone, one of the world's most abundant natural resources, we can make a lasting impact across generations.



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The ROCKWOOL Group helps make the world a better place to live. Our products and services give millions of people thermal and acoustic comfort, affordable heating and cooling, increased fire resilience, and more sustainable food production.


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