At the pinnacle of ROCKWOOL’s strategy is our corporate Purpose: to release the natural power of stone to enrich modern living. This reflects our Purpose’s unifying nature, conveying that stone is our core raw material and the bedrock on which our business is based.
And while the stone we use may be millions of years old, what we do with it is cutting-edge. Every day, ROCKWOOL’s creative and entrepreneurial colleagues are developing and applying new technologies and innovations to release yet more potential of stone to enrich modern living.
As we look to the future, stone wool and the products we make with it will play an increasingly significant role in addressing two of the most far-reaching megatrends influencing virtually every aspect of modern society – urbanisation and climate change.
Every week, for example, about 1.5 million people move to urban environments. By 2030, there will be 41 megacities around the globe, defined as cities with more than 10 million inhabitants. And by 2050, the earth’s population will be around nine billion, 70 percent of whom will live in cities.