Marketing Communications Specialist

The Netherlands
04 December 2017

Are you ready to challenge your marketing and communication skills? ROCKWOOL offers you a great opportunity to join this global market leader and play a key role in defining their marketing communication strategy!

This is who we are

ROCKWOOL Firesafe Building Insulation is part of the ROCKWOOL Group and is offering advanced insulation systems for buildings.

This is the role

In this challenging position you define and execute marketing communication strategies based on the ROCKWOOL Sales Benelux Group strategy to develop the business. The Marketing Communications Specialist is responsible for planning, coordination and execution of internal and external online and offline marketing communication activities in line with the overall marketing strategy as well as in line with the plans & policies of the Marketing Communications department. The scope for the Marketing Communications Specialist is the region Benelux with special focus on the General Building Industry (focus on target groups dealers and contractors and DIY segments). This position is located in Roermond and you will report to the Marketing Communications Director. 

The main tasks and responsibilities of the Marketing Communications Specialist are:

  • Ensure sales and marketing plan execution with the acceptance and commitment of local sales teams.
  • Take care of external and internal communications. Internal: working closely together with the internal organization – both on managerial and peer-to-peer level. External: management of and communication with external agencies and customers.
  • Build a strong online presence of ROCKWOOL in the different local markets.
  • Make standard offline sales tools, such as technical brochures, reference cards, POS material, etc. available in all related markets.
  • Support the sales teams in the countries with (online) lead generation and first line follow up according to defined processes.
  • Act as project manager for product launches or marketing communication projects.

This is what you offer

  • Bachelor and / or Master degree in Marketing or Business Administration
  • You have at least 5 years of working experience in Marketing Communications
  • Thorough knowledge of online marketing and social media
  • Strong verbal and written communication skills. Ability to write and revise commercial texts
  • Strong project Manager
  • Affinity with the building industry
  • Language skills: Excellent command of the Dutch, French and English language in word and writing is mandatory. German is a most welcomed addition.

This is what we offer

A challenging position within a very professional and ambitious company with high quality, innovative stories. We are proud of our friendly culture where teamwork and a down to earth attitude are common. You will be part of an international team with marketing colleagues in The Benelux, Germany and Austria and we offer you a dynamic platform to develop your skills in order to reach your desired ambitions.


For more detailed information about this position please contact Thomas Fabrie (Recruiter) at +31 (0)6 - 52 63 20 18 or at
If you recognize yourself in this profile and in this challenge, please apply here.

At the ROCKWOOL Group, we are committed to enriching the lives of everyone who comes into contact with our solutions. Our expertise is perfectly suited to tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. Our range of products reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint.

Stone wool is a versatile material and forms the basis of all our businesses. With approx. 10,500 passionate colleagues in 38 countries, we are the world leader in stone wool solutions, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry and marine & offshore. We encourage you to join our team! 

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