Group Marketing & Branding Director

13 January 2021

About The Job

You will be responsible for setting the brand vision for the entire ROCKWOOL Group, defining the global positioning strategy and supporting ROCKWOOL Group’s ambitious growth plans. You will be ROCKWOOL Group face towards external agencies and OPCOs Marketing Directors and drive those relationships with a clearly laid out way of working and marketing plan(s) behind it. You will, on occasion, be a visible person on various PR and marketing events to position the ROCKWOOL Group as an innovative and sustainable brand in all the relevant industries. Being challenged in your everyday work and having a variety of touchpoints – locally and globally – will make you grow with us.

Are you ready to take the next step in your career, taking on a business-critical international responsibility across ROCKWOOL Group?

This Is Who We Are

The ROCKWOOL Group is the world’s leading producer of stone wool - a material that improves the quality of life for millions of people. Together with other construction-related products, such as acoustic ceilings and cladding boards, the Group contributes to energy efficient and fire-safe buildings with good acoustics and a comfortable indoor climate. Additionally, ROCKWOOL creates green solutions for the horticultural industry, special fibres for industrial use, effective insulation for the process industry and marine & offshore as well as noise and vibration systems for modern infrastructure. The purpose is simple and compelling: to release the natural power of stone to enrich modern living. The ROCKWOOL business strategy is driven by a passion for creating solutions that connect global trends with profitable business opportunities by creating superior solutions to protect life, assets, and the environment, and to create comfortable, healthy, and attractive spaces. In other words, by enriching modern living. ROCKWOOL has more than 11,000 employees in 39 countries. The Group headquarter is located close to Copenhagen and has 47 manufacturing facilities throughout the world. In 2019 the Group generated sales of € 2,757 million.

If you see yourself delivering on ambitious goals that propels our business forward and you are motivated working in an international company, then you could be our new Group Marketing & Branding Director.

These Are Your Responsibilities

To succeed in this role, you and your team will work closely with the current 22 Marketing Directors and a total of 350 FTE’s in marketing in the international OPCOs. You will report to SVP Marketing, Communication & Public Affairs, Mirella A. Vitale and manage a team of app. 5-7 FTE´s based in HQ in Denmark.

Your overall responsibilities are:

  • Development and positioning of the overall portfolio of ROCKWOOL’s brands, ensuring the right balance between global consistency and local adaptation.
  • Develop the global brand positioning strategy and drive the brand expansion globally with focus on key target markets.
  • Integrate all marketing strategies, customer segment strategies and Trade& Distribution strategies into the overall brand strategy.
  • Support the ambition and strategy of the ROCKWOOL Group and the Marketing, Communication & Public Affairs function
  • Provide a global and regional brand positioning strategy and ensure implementation and monitoring across the entire company
  • In collaboration with the Regional marketing directors perform a yearly planning cycle to define tactics and activities that will strengthen the global position of the ROCKWOOL brand  
  • Ensure brand guardianship and compliance across the entire Group
  • Monitor and manage ROCKWOOL global reputation and customer satisfaction
  • Manage the marketing shared service centre based in Poznan
  • Manage the Global marketing and branding Community

The role is based at the ROCKWOOL HQ in the Copenhagen Area (Hedehusene), Denmark. Travelling to the international markets is to be expected.

This Is What You Offer

The successful candidate will be able to drive the transformation of Rockwool’s marketing and branding on a global scale and implementing best practice. We are looking for an ambitious, inspirational and forward-thinking marketing and branding leader with curiosity, speed and a strong sense of urgency. We value a truly international candidate who is at the forefront when it comes to innovation and new trends within the area of responsibility that can challenge the status quo in a constructive way with a degree of stamina and robustness.

Professional experience

  • +10 years of marketing & market intelligence – must be a truly strategic marketer
  • experience (B2B or BtC) from a global business, experience must be a mix of corporate/HQ and local
  • Leadership and management skills from leading own team
  • Capability to persuade, influence and manage internal and external stakeholders
  • Business insights and business acumen
  • Fluent in English (written and spoken)

Personal competencies

  • Ambitious, proactive, dynamic with a “robust” and firm personality
  • Strong communicator - gives clear direction to others as to what is expected of them – outgoing and outspoken individual who challenges the status quo in a constructive way 
  • Provides direction and guidance to a team in a way that leads to optimal results – inspiring and visible leader
  • Delegates and authorises people to take decisions
  • Plans & organises their own work effectively – must be able to hands-on execute and deliver, a doer 
  • Contributes to employees/colleague’s development
  • Actively works with customers/clients to identify their needs & comes up with suitable proposals
  • Gains an in-depth insight into other people and adjusts their behavioural style in order to achieve goals


ROCKWOOL Group is working with Amrop A/S on this business-critical hire. If you have any questions about the position, please feel free to contact Partner, Kenneth V. Mortensen via mail A cover letter is not mandatory, but please include a few lines about your motivation for this job in your profile description in your CV (in English) and upload it via: IMPORTANT: Please make a personal note under the section “Message” that your CV and contact concerns “Rockwool”.

Areas Of Interest



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