CRM Manager/ Dynamics

15 February 2019

Our purpose is simple and compelling: To release the natural power of stone to enrich modern living.

ROCKWOOL products save energy and water and reduce CO2 emissions, protect buildings from the spread of fire; reduce waste; improve acoustic comfort, building performance and aesthetics; and enhance Precision Growing, thereby improving the efficiency of fresh food production.

While the stone we use may be millions of years old, what we do with it is cutting-edge. Every day, ROCKWOOL colleagues are developing and applying new technologies to release yet more potential of stone wool to enrich modern life.

Would you also be proud to enrich society like we do? Apply now to join us as we improve modern living conditions for millions of people worldwide.

POSITION: CRM Manager/ Microsoft Dynamics

The ROCKWOOL Group’s main business area is building insulation, providing thermal comfort along with fire safety and acoustical comfort for all types of buildings.

This is the Role:

The CRM Manager/ Microsoft Dynamics reports directly to the Digital Marketing Manager and is based out of the Head Office in Milton, ON. The Manager, Marketing Lead Management will be responsible for retention campaigns, from conceptualization through to analysis. This includes idea generation, proposal preparation, overseeing the production process and overseeing execution. This person will also take the lead on the Microsoft Dynamics system and be the go to point of contact and trainer of the system. You will solve customer requests, proactively offering ideas and insights to improve customer’s issues and challenges. You will make sure issue are followed up on to make sure complete satisfaction and max utilization of products sold to customer. You will also work with customer service, marketing, sales, operations to maintain a customer focused attitude and a focus on activities that create lifetime customers.

Key Results Areas:

  • Microsoft Dynamic system experience is necessity for this role
  • customer journey mapping – analysis of touch points in the customer life cycle
  • overseeing direct communication with customers through CRM
  • CRM testing strategies to make sure effective approach for company
  • customer segmentation, client retention, loyalty, promo campaigns
  • lead generation
  • lead qualification
  • nurturing
  • lead conversion to sales – reporting on lead status

This is what you offer:

  • Minimum 3 years’ experience working in sales, marketing or product management.
  • Data analytics
  • System integrations
  • Marketing technology – CRM management – Microsoft Dynamics
  • Marketing Automation knowledge - Marketo
  • Sales and relationships
  • Strong knowledge of budgeting and forecasting.
  • Direct and digital marketing experience
  • Background in customer acquisition, re-engagement, retention strategies
  • Inspiring collaboration


If you recognize yourself in this opportunity, please apply, sending an English version of your resume.  


At the ROCKWOOL Group, we are committed to enriching the lives of everyone who comes into contact with our solutions. Our expertise is perfectly suited to tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. Our range of products reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint. Stone wool is a versatile material and forms the basis of all our businesses. With approx. 10,500 passionate colleagues in 38 countries, we are the world leader in stone wool solutions, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry and marine & offshore. We encourage you to join our team!



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