Lead Copywriter & Content Manager

06 January 2020

Our purpose is simple and compelling: To release the natural power of stone to enrich modern living.

ROCKWOOL products save energy and water and reduce CO2 emissions, protect buildings from the spread of fire; reduce waste; improve acoustic comfort, building performance and aesthetics; and enhance Precision Growing, thereby improving the efficiency of fresh food production.

While the stone we use may be millions of years old, what we do with it is cutting-edge. Every day, ROCKWOOL colleagues are developing and applying new technologies to release yet more potential of stone wool to enrich modern life.

Would you also be proud to enrich society like we do? Apply now to join us as we improve modern living conditions for millions of people worldwide.

Are you an experienced writer and a storyteller by heart? Do you see yourself as an unstoppable creative force – ready to drive the evolution of the marketing and communication content approach in a global, purpose-driven company? Then this might be your next career move.

“As our content has become a strategic priority, this position has been established. You will get to spearhead the roll-out of our new content strategy and framework across the entire global organisation and participate in key projects such as the creation of content for our recently launched sponsorship,” explains Alessandro Bracco, Director of Group Marketing & Branding.

This is who we are

Step into Group Marketing & Branding in Hedehusene, Denmark. We are a young international team of 10+ professionals with various cultural backgrounds, who support our colleagues in the ROCKWOOL Group across the world. We are a result-oriented and fast-paced team – and we enjoy it.

This is the role

You will work both strategically and operationally with B2H marketing content as you embark on your mission to expand our share of voice and further expand our social media following. To do so, you will use your natural creativity as well as analytical skills to retrieve actionable data-driven insights. Among other tasks, you will:

  • Create, write, edit and proofread engaging content, including articles, blog posts and videos
  • Manage content across all platforms, including email, social media and earned channels
  • Formulate a cross-platform content strategy and lead our cross-channel marketing efforts
  • Coordinate, support and lead the efforts of subject matter experts and content producers across the organisation, including writers, graphic designers, videographers as well as external producers
  • Identify and manage agency partners relationships and evaluate performances
  • Track web analytics to determine content engagement levels, set benchmarks and monitor KPIs

This is what you offer
You can interact with and gain buy-in from many stakeholders at all organisational levels, including C-level executives. And you bring a globally oriented mindset, ready to execute in a Group function. Moreover, we expect you to bring:

  • A master’s or bachelor’s degree in journalism, communications, English or a related field
  • 5+ years of experience from an agency or in a similar role
  • Proven experience writing in English and developing creative, engaging and original content
  • Experience with SoMe management, CMS and, ideally, keyword placement and SEO best practices
  • The ability to drive implementation of global content across regions as well as measure KPIs
  • Proven excellent written and verbal communication skills in English

This is what we offer

In this role, you will gain a lot of exposure, both internally and externally, and interact frequently with senior level colleagues. Working in an international setting, you will get to lead content efforts across 40+ countries and cultural settings. Lastly, you will get to communicate meaningful messages that tap into one of the most urgent agendas of our time, minimising our environmental footprint and maximising our positive impact.


If you want to know more, please contact Director of Group Marketing & Branding Alessandro Bracco on +45 5086 0966. Please submit your application and resume in English and in the same field via the below link before 26 January.


Areas Of Interest



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