Content Marketing Specialist

23 March 2020
Being an ambassador for our products

You play an important role in putting our solutions in the spotlight and revealing the secrets behind modern living. Addressing the key benefits of our solutions to the right stakeholders and conveying their sustainable benefits is vital for ROCKWOOL’s continuous growth. Your contribution will make a great impact – driving product innovations for tomorrow's built environment. Being challenged in your everyday work and having a variety of touchpoints – locally and globally – will make you grow with us.

Do you want to influence the future of marketing execution in ROCKWOOL Nordics? 

We are working to strengthen and grow our marketing performance through relevant and customer-centric content. Our focus is on building relationships with our customers through digital channels and offerings.

“You’ll get to plan, execute and witness the impact of the content you are continuously creating. We’ve acknowledged the need for relevance and accessibility in today’s competition – and we’re switching to modern marketing paradigms.”

– Jakob Hertz, Head of Marketing & Digital

This is the role

As our Content Marketing Specialist, your key objective will be to strengthen the customer experiences in digital touch points. You will achieve this by reaching and building bigger audiences, converting visitors to leads and ensuring that we grow and defend marketing permissions.

You will be planning and creating content for our marketing channels, focusing on our Nordic markets.  Specifically, your tasks will include:  

  • Creating and executing high-quality digital content
  • Partaking in digital planning as well as permission marketing
  • Improving digital channel marketing performance incl. SoMe
  • Leveraging marketing technologies for lead generation to Sales
  • Strengthening our online presence across digital channels incl. SoMe
  • Ensuring best practice in marketing channels and assets – both digital and print

You will report directly to our Head of Marketing & Digital for ROCKWOOL in the Nordics. As we cover all of the Nordic countries, you should expect some travel to meet with colleagues in Oslo, Helsinki and Jönköping – typically once a month depending on the need.  

This is what you offer
You have a good cultural understanding, and being internationally oriented, you see travel as an exciting part of the job. Moreover, you enjoy building relationships to reach your goals, and you can independently take action to realize opportunities.

With your ability to think strategically and execute methodically, you understand how to turn customer insights into customer experience initiatives. We imagine that you have:

  • 3+ years of experience from digital roles in either a digital agency or marketing department
  • A relevant degree in marketing or business
  • Experience with digital marketing disciplines
  • Proven experience in creating digital content and concepts
  • Experience with Adobe Creative Suite especially Photoshop, InDesign and Illustrator
  • Experience with digital marketing technologies such as CMS and marketing automation
  • Strong communication skills, and you master written and spoken English at a high professional business level

This is what we offer

In this role, you will help take us from conventional marketing to digital marketing. Focusing on creating a shift in our marketing paradigm, you will contribute to our transformation towards modern marketing with a clear goal of growing our business across segments and markets. In addition, you will step into an organisation in which helping each other out and discussing ideas is part of our everyday way of working. We are all ambitious in our quest for finding new solutions – but no more than we allow ourselves the luxury of enjoying what we do.  


If you want to know more, please contact Head of Marketing & Digital, Jakob Hertz, via Please submit your application in English via the below link before the 30th of April.


Areas Of Interest



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