Big picture city outdoor
Hong Kong island and skyline.

Digital innovations

During 2017, we devoted significant effort to various digitalisation initiatives, including launching an entirely new web presence. Our new web site is the Group’s first major step in an ambitious digital strategy to transform our engagement with customers.

We also initiated a new CRM system; continued work on an e-commerce system; and upgraded our efforts on other digital initiatives.

Henrik Brandt & Jens Birgersson

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