Chairman/CEO letter

Overall market and macroeconomic conditions in 2017 were positive for ROCKWOOL and the construction industry, particularly in the United States and key European markets.

Reinforcing our growth path

Overall market and macroeconomic conditions in 2017 were positive for ROCKWOOL and the construction industry, particularly in the United States and key European markets. After a couple of difficult years in Russia we are pleased to see a return to growth.  Consumer confidence, investment levels, and employment continued their upswing, contributing to higher levels of construction activity.

And notwithstanding the U.S. withdrawal from the Paris climate agreement, there remains deep and broad political support for reaching ambitious climate targets, in which energy efficiency in buildings plays an increasingly important role.  And fire safety took on even greater prominence in 2017, following the tragic Grenfell Tower fire in London.

Big picture city outdoor
Hong Kong island and skyline.

Digital innovations

During 2017, we devoted significant effort to various digitalisation initiatives, including launching an entirely new web presence. Our new web site is the Group’s first major step in an ambitious digital strategy to transform our engagement with customers.

We also initiated a new CRM system; continued work on an e-commerce system; and upgraded our efforts on other digital initiatives.

Henrik Brandt & Jens Birgersson

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