ROXUL Inc., North America’s largest producer of stone wool insulation, rebrands to ROCKWOOL

07 September 2017

ROXUL Inc., the North American division of the ROCKWOOL GROUP announces it will commence a full rebrand to ROCKWOOL. The ROCKWOOL brand has been marketed proudly and internationally for 80 years and now will be adopted in North America*.

Architects working together at a construction site. Building codes and standards in North America.

The rebrand takes effect January 1, 2018 and will apply to all segments of ROXUL’s North America insulation business – residential, commercial, roofing, OEM (core solutions) and technical insulation (industrial, marine & offshore) – as well as all product lines.

“ROXUL is soon to be ROCKWOOL in North America,” says Trent Ogilvie, President, ROXUL Inc. “The rebrand creates a unified identity for our company, its solutions and benefits on a global scale. It reinforces ROCKWOOL’s position as a world leader in a diverse range of stone wool solutions, while unlocking significant potential for our business.”

“This North American transition marks the next step in our efforts to create a strong global brand,” says Jens Birgersson, ROCKWOOL Group CEO. “The North American market continues to grow in importance, and the rebranding will strengthen our ability to meet customer requirements while at the same time addressing global concerns around energy consumption, water shortages and the need for safer, more resilient cities.”

*The rebranding applies to our North American insulation business.  Rockfon and Grodan will continue to operate under their respective brand names.

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