ROCKWOOL launches #ModernLiving campaign on social media – you’re invited to join!

06 June 2017

Over a two-month period, the campaign will use Instagram, Facebook, LinkedIn, and Twitter to promote multiple themes of modern living.

RockWorld imager, The Big Picture, woman, drinking, reading, sitting, indoor

Starting today, the #ModernLiving campaign will focus on a new theme each of the next seven weeks – including circularity, sustainable cities, sustainable aesthetics, modern agriculture, noise and acoustic comfort, urban planning, overconsumption of energy, and indoor climates.

Designed to build a global conversation on these key issues, the campaign is based on a new model of influencer marketing, as it moves beyond the paid influencer sponsorship approach to engage with independent influencers on the given topics. This is the first time ROCKWOOL utilises this new entangled marketing model for reaching key stakeholders through subject-matter influencers.

ROCKWOOL Senior Vice President for Marketing, Communications, and Public Affairs Mirella Vitale comments, “For us, there is a larger issue at hand than just selling our products. We want to tell the story of how our products contribute to enriching modern living – and do so sustainably”. Vitale concludes, “We’re creating highly relevant, innovative content, which we share with influencers based on common interests”.

We encourage you to join the campaign #ModernLiving campaign on the ROCKWOOL channels on Instagram, Facebook, LinkedIn and Twitter;
and to learn more about it on

About the ROCKWOOL Group

At the ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our product solutions. Our expertise is perfectly suited to tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. Our product range reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint.

Stone wool is a versatile material and forms the basis of all our businesses. With approx. 10,500 passionate colleagues in 38 countries, we are the world leader in stone wool solutions, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry and marine & offshore.