ROCKWOOL continues rising in Danish brand and reputation rankings

15 June 2018

Ranks fourth on “brand strength” and sixth for overall reputation

RockWorld imagery,The Big Picture,  city, street, people, urban

ROCKWOOL Group achieves an impressive fourth place in UK-based Brand Finance’s 2018 assessment of leading Danish companies’ brand strength.  “Brand strength” measures the value of a brand’s intangible measures relative to its competitors.  In making this assessment, Brand Finance looks at marketing investment, stakeholder equity, and the impact of these on Business Performance.  

In business daily Berlingske’s annual Gold Image survey of Danish companies’ reputation, ROCKWOOL jumped six places this year, breaking into the top 10 for the first time, landing in sixth place.  The Group improved its year-on-year rankings in all sub-categories, advancing the most on Competitiveness, Leadership, Employees, and Communication.

Mirella Vitale, Senior Vice President for Group Marketing, Communications, and Public Affairs, comments, “The entire Group has been working hard to strengthen our brand and reputation because we know it makes a difference commercially and in attracting new talent to our company. It builds pride and enthusiasm among our 11,000 colleagues, and that’s extremely gratifying.”

The Brand Finance report can be viewed here; the Berlingske Gold Image survey is available online at Berlingske (paywall) and here.

About the ROCKWOOL Group

At the ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our product solutions. Our expertise is perfectly suited to tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. Our product range reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint.

Stone wool is a versatile material and forms the basis of all our businesses. With more than 11,600 passionate colleagues in 39 countries, we are the world leader in stone wool solutions, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry and marine & offshore.