ROCKWOOL Group achieves an impressive fourth place in UK-based Brand Finance’s 2018 assessment of leading Danish companies’ brand strength. “Brand strength” measures the value of a brand’s intangible measures relative to its competitors. In making this assessment, Brand Finance looks at marketing investment, stakeholder equity, and the impact of these on Business Performance.
In business daily Berlingske’s annual Gold Image survey of Danish companies’ reputation, ROCKWOOL jumped six places this year, breaking into the top 10 for the first time, landing in sixth place. The Group improved its year-on-year rankings in all sub-categories, advancing the most on Competitiveness, Leadership, Employees, and Communication.
Mirella Vitale, Senior Vice President for Group Marketing, Communications, and Public Affairs, comments, “The entire Group has been working hard to strengthen our brand and reputation because we know it makes a difference commercially and in attracting new talent to our company. It builds pride and enthusiasm among our 11,000 colleagues, and that’s extremely gratifying.”