The farm isn’t missing out on the digital revolution and Grodan is making sure of it with its latest innovation, e-Gro. The software platform took home the Concept Award at the Green Tech international horticultural exhibition in Amsterdam recently.
The annual Green Tech event attracts more than 15,000 attendees from all corners of the horticulture industry with an interest in how technology can improve their products and services. The Concept Award is an innovation award given to the product or service with among other attributes the greatest economic potential.
“The smart use of data is currently indispensable in business operations and will in time become a must for growers to operate both sustainably and profitably," says Hub Janssen, Managing Director of Grodan, a part of the ROCKWOOL Group.
“With e-Gro, we want to help growers to make more informed decisions to further optimise their business. We developed e-Gro together with our customers and we are proud to receive this award, it is a valuable recognition from the market that it is a true innovation.”
Sustainable, data-driven food production
The e-Gro platform incorporates data from the root zone, the crop, the climate conditions, the irrigation and harvest—and in the future, from other data sources—giving the grower more control over the growing process, the information needed to optimize the cultivation strategy and a much clearer picture of the business.
It’s just the latest innovation from Grodan, the leading supplier of sustainable stone wool growing media solutions to the professional horticultural sector.
After the earlier development and successful introduction of other data- driven technologies in the greenhouse such as the Grodan Water Content Meter (WCM), the Grodan 6-Phase advice model, GroSens MultiSensor and the e-Gro app in 2017, the e-Gro platform is the next logical step data-driven horticulture.
On the market
Initially, the e-Gro platform will be commercially available in the Benelux countries, with more markets to be added in the future.
The e-Gro platform can be linked to the most common climate computer systems and is available for both smartphone, tablet and desktop.