For nearly four billion people—two-thirds of the world population—severe water scarcity is a problem at least one month of the year. At the same time, in many parts of the world water can come in abundance and all at once in the form of severe and damaging rainfall.
Whether too little or too much, water and water management is critical for sustainable development and human survival, and as such gets worldwide attention every year on March 22nd, a day designated as World Water Day by the United Nations.
“ROCKWOOL has ambitious goals to reduce water usage across our operations. It is one of 10 UN Sustainable Development Goals we have committed to contributing to. You can read about our efforts and progress in our recently released Sustainability Report. In the areas of water consumption and water management, it is our products, from both Grodan and Lapinus, where we have the biggest positive impact”, says Anthony Abbotts, Director of Sustainability for ROCKWOOL Group.
Use less water to grow more food
Agriculture accounts for nearly 70 percent of global freshwater consumption. Feeding the world is a critical task, but there are less thirsty alternatives to traditional, soil-based methods.
Hydroponics is one. Grodan produces growing media made from stone wool—specially treated to retain water, instead of repelling it—designed for hydroponic growing systems that require far less water than traditional soil methods and have achieved award-winning results.