Our thinking

Discover our view on some of the major challenges we are facing today.

348 results for "Our thinking"

Five brands, one common purpose: to release the natural power of stone to enrich modern living. Our products are diverse and all contribute to shaping a circular economy, enhancing resource efficiency, and nurturing the safety, health and wellbeing of those who make and use our products.

Sustainability and Circularity

In a circular economy, products should be used for as long as possible – and reused to the greatest extent possible when they reach the end of their service life.


Cities are growing. With that comes challenges. Urban flooding and fire fatalities being some of them. Intense rainfall overwhelms the capacity of the drainage systems in cities.

Energy Efficiency

Energy efficiency can reduce the environmental footprint of a growing population

Indoor health, safety and wellbeing

People naturally want to live in a healthy environment. Stone wool contributes to comfortable and healthy living, providing noise and vibration control as well as thermal properties.


At the pinnacle of ROCKWOOL’s strategy is our corporate Purpose: “To release the natural power of stone to enrich modern living”. It embodies the fact that stone is our core raw material and the bedrock on which our business is based.

Environmentally Friendly Solution

Buildings have a huge untapped potential to become a central part of the solution to our urgent sustainability challenges.

Fire resilience

Our insulation is a key component in fire-resilient buildings as its stone wool fibres are inherently non-combustible and can resist temperatures up to 1000º C.

Effects of noise pollutiion

As a growing body of evidence reveals the damaging impacts of noise pollution, it’s important that we respond. Good acoustic designs that absorb sound help professionals and students to think and talk more easily, and at the same time create better environments for learning and healing.

Circular Economy - built to last

The linear “take, make, waste” economic model is reaching its limits. The environment simply does not have the capacity to sustain it any more.